Todd Hunnicutt here. I occasionally do searches on all kinds of topics to see what the search engines key off on a site. You can do intentional misspellings like Tod Hunnicut for Todd Hunnicutt or Columba for Columbia and the search engine will suggest the correct spelling. This is occasionally very helpful especially if you have a multiple spelling like Todd Hunnicutt could be Tod Hunicut or Todd Honeycut or Tod...well you get the point.
Anyway, you should also check multiple spellings of your business or product. You will be suprised on just how much information you will find on these "misspelled" searches. Try it!
Also, one last thought on the name game. When buying a domain name, especially a main marketing name, buy (or at least check) the "extensions" (.com, .net, .org, etc...). More than one person has bought a domain only to find an inappropriate site shares a similar domain name. So check it out---the extensions as well as likely "misunderstanding" (like if you have houseforyou.com check house4u.com). You be glad you do it before you potential client.
Good Luck,
Todd Hunnicutt
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