The famous Speaker of the House Tip O'Neill once commented, "All politics are local." Here is something that may surprise you, so is all internet marketing! Yes, I realize that the internet has international, Global appeal. Yes, I realize that internet is BIG. But, as important, the real appeal of the internet is the specificity of the search and the specificity of the product that search can provide. Moreover, a great many products on the internet are specific to location. For example, with large ticket items like cars or especially houses, geography plays a huge factor in value to the potential customer (i.e. having the ability to go look and test drive a car within a local area has great value; and obviously, if I am searching for a house, the search and value of search return is highly localized).
So, you might ask, how do I localize my marketing on the internet? I am glad you asked. First, if you are engaging in PPC (that's pay per click), then Google and Bing and Yahoo have a defined geographic search by area, zip, etc... If you are interested in the higher value organic search optimization, there are several SEO techniques that can give your site, product, and overall marketing a distinctly LOCAL feel. Call or contact us for more information, Todd Hunnicutt via
todd@realinternetsales.com.
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Untitled Document | A T Hunnicutt
Director of Marketing |
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| Office: 803-708-5514
Direct: 803-210-7172 |
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